When people think of social media their first thoughts are usually Facebook and Twitter. Facebook is an ideal place to market within the UK because nearly 30 million people are on the site. While many of its users are below 25 years old, 28.5% of the UK audience are actually between 35 and 54. Marketers advertise where their customers are and Facebook is definitely home to millions of potential buyers. But why is Twitter now mentioned in the same breath as Facebook? Is Twitter really the other great place to market on the social web? It’s all part of the BUZZ!
The knowledge gap between those out of the loop with social media and those purporting to be gurus definitely exists, but it’s not as wide as everyone may think. Should you and your business be up there too? Perhaps, it’s
The Internet is the most amazing marketing opportunity for decades (if you know how to get it right).
SEO is the first principle to understand, and Matt from Google explains this wonderfully in his video here.
97% of UK Internet users have made one or more online purchases* and an estimated 70% of online purchases start with a web search. So, one of the most important things you can do with your website is to make sure purchasers find it first. Getting a good ranking on Google, Yahoo and other search engines is the best way to do this. Achieving this is called Search Engine Optimisation (SEO for short).
We have many years experience of online marketing and web design having been involved in the industry for over 12 years. In 1999 Alliance & Leicester were the first to adopt our banner advertising and bespoke product promotion website skills to gain new customers. Technology has leapt forward since then as have the marketing opportunities. We are always researching new trends and code developments to give our clients the very best sites and marketing strategies.