Search Engine Optimisation & the Internet
This is the most amazing marketing opportunity for decades (if you know how to get it right). SEO is the first principle to understand, and Matt from Google explains this wonderfully in his video here.
97% of UK Internet users have made online purchases and an estimated 70% of online purchases start with a web search. So, one of the most important things you can do with your website is to make sure purchasers find it first. Getting a good ranking on Google, Bing and other search engines is the best way to do this. Achieving this is called Search Engine Optimisation (SEO for short).
Topic Clusters and Pillar Pages
The smart application of this strategy is used to grow engagement and improve conversion for companies of all shapes and sizes, and HubSpot Academy’s YouTube Video explains this most succinctly.
We have vast experience of online marketing and web design having been involved in the industry for over two decades. Branching out from design and print marketing in 1998, our client Alliance & Leicester were the first to adopt our banner advertising and bespoke product promotion website skills to gain new customers online.
Technology has leapt forward since then, as have the marketing opportunities. We are always researching new trends and code developments to give our clients the very best sites and marketing strategies.